Founder & CEO
Paul Sebastien
CEO, CMO and GM experience spanning three successful exits. Led GTM at OffSec. Former GM at Disney and Udemy.
Operators who’ve owned P&L, building automated systems for your P&L
Everyone is adopting AI tools, but only 37%* report a positive impact on revenue. Last10 builds the AI-powered GTM systems that close that gap.
We’ve carried the revenue targets and made the calls that your CFO now wants you to automate. We translate your operating rules, customer insights, and goals into systems that drive measurable outcomes.
*McKinsey’s 2026 global survey. Share of respondents; enterprise earnings measured as EBIT. (Read the research)
WHO WE ARE
We’re seasoned operators with exits to Google, Cisco, Disney Mobile, and more. Now we’re encoding that experience for you.
We’re operators, not consultants. We’ve carried the revenue targets & owned the P&L, and now we build the AI systems that do that work with you, not just for you. When we’re done building, we don’t walk away: every Last10 client keeps an operator on call.
AI Engineering
Mauvis Ledford
CEO of Sogni AI and former CTO of CoinMarketCap. Deep experience architecting and leading complex technology at global scale.
Revenue Systems
Gary Smith
Senior revenue operations expertise across commercial process, systems, data and performance measurement.
Partner & Portfolio Advisor
Robb Henshaw
Former Co-Founder & CMO of Cameyo (acq. by Google) and VP of MarCom at Jasper IoT (acq. by Cisco). Entrepreneur and company builder. Last10 clients get Robb as an advisor, not just part of the delivery team.
Operating depth
We know the business behind the numbers.
Experience spanning multiple successful exits, CEO, CMO and GM leadership, and direct P&L ownership. We understand the choices behind revenue, margins, and growth because we’ve been accountable for them. You’re not alone in this.
AI expertise
We know the AI behind the results.
Hands-on AI advisory, full-stack engineering, and systems operated at global scale. We evaluate models, design agents, and test the hard cases to find the right approach for your business.
WHY WE’RE CALLED LAST 10
The first 90% is easy.
The last 10% is the hard part.
Everyone is promising you they can build AI solutions for your business. But most create the illusion of efficiency without any commitment to or measurement against your bottom line. Last10 has been in your seat, and we build you solutions that build demand, grow pipeline, help nurture & enable, and close new revenue. Measurement and proof are built into the core.
- Your customers
- What earns their trust and wins their business.
- Your rules
- How you qualify, price, sell and serve.
- Your standards
- What good looks like in your business.
- Your exceptions
- When the usual playbook doesn’t apply.
- Your approvals
- What AI can do. Where people decide.
WORKING WITH LAST10
What this means for your business.
Every business’s last 10% looks different. Here’s a taste of the range, not the limit.
01 · Sales & marketingGrow sales without growing the team. Turn your best sellers’ judgment into account priorities, deal preparation and follow-up.Revenue per seller · Win rate
What Last10 delivers
We capture the buying signals your best reps pursue, the accounts they rule out and the proof that wins the deal. Agents prepare the research and next action. Your sellers approve customer messages and commercial commitments.
In your environment
For example: HubSpot or Salesforce, Gong call records and approved product material. We test against past wins and losses, then track live opportunities, preparation time and the cost of the work.
02 · Customer operationsCut the cost of resolving requests. Give agents the authority to resolve routine requests, with your rules governing every action.Cost per resolution · Reopened cases
What Last10 delivers
A fast answer still leaves work to do. We implement the account checks, refund rules and approved actions that complete the request. Exceptions reach the right person with the evidence attached.
In your environment
For example: Zendesk or Intercom, CRM records, Shopify or Stripe. We measure completed resolutions, failed actions, customer satisfaction and savings after human review and support costs.
03 · Go-to-market growthGrow revenue with agents that learn. Growth agents learn from customer responses and sales outcomes to sharpen targeting, messaging and offers.Revenue growth · Customer acquisition cost
What Last10 delivers
We map why your customers buy, what blocks a sale and which offers convert. Growth agents use campaign responses and deal outcomes to update targeting and propose the next test. Your team sets the rules for brand, budget and what goes live.
In your environment
For example: HubSpot or Salesforce, Gong, your campaign platforms and billing data. Outcomes feed the next round of testing automatically. We measure conversion, acquisition cost and revenue against a baseline, then scale what earns a return.
04 · The one nobody else could fixSolve the exception that broke everyone else’s workflow. Your business has a wrinkle no off-the-shelf tool was built for. We build for it, not around it.Time to resolution · Manual workarounds eliminated
What Last10 delivers
Every business has at least one process that doesn’t fit the standard playbook: an approval that has to route through someone working unusual hours out of another country, a reconciliation step your existing stack was never built to reach. We design the system around the exception instead of leaving your team to work around it by hand.
In your environment
For example: a finance lead who’s only reachable on a narrow window overseas, and a stack of tools that technically connect but never quite closes the loop. We map the real workflow, build to it, and measure whether the exception actually clears, not just whether the ticket does.
How we work
Start with the number.
End with the number.
Just getting started or already deep into AI, we meet you where you are. Our job is to deliver the result.
- 01
Define the return.
Identify the opportunity. Establish the baseline and what success is worth.
- 02
Do the work.
Select the technology. Implement it around your customers, rules and goals.
- 03
Test the hard cases.
Test the exceptions, approvals and recovery. Get your team ready.
- 04
Prove the ROI.
Verify the gains after technology and operating costs. Numbers your CFO can trust.
One team owns all four and stays on after.
The advice. The implementation. The result. Then an advisor who doesn’t disappear.
A LAST10 WORKING SESSION
Bring us your hardest problem.
We’ll close the last 10% gap.
Tell us what you’re trying to achieve and what’s getting in the way. We’ll work through where AI can help, what it would take and how you’d measure the return.